A record high of nearly 31 billion videos were delivered to more than 170 million US Internet users in November 2009, according to comScore.
Google maintained its position as the highest-ranked video property, delivering 12.2 million videos and accounting for 39.4% of videos viewed.
YouTube.com accounted for 99% of videos viewed at Google sites. Ranked second, Hulu expanded its market share to 3.0% (from 2.2 % in September) with 923.8 million videos delivered, followed by Viacom Digital with 1.6% share and accounting for 499.5 million videos delivered.
Top 10 Video Content Properties by Viewers
Viewers watched an average of 182 videos during November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo Sites with more than 55 million viewers (8.5 videos per viewer), and Fox Interactive Media with 50 million viewers (8.9 videos per viewer).
On average, Hulu viewers each watched 21.1 videos during the month—another all-time high for the property.
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Top Video Ad Networks by Potential Reach
Ranked by potential reach, Tremor Media was the nation's top video ad network, with 49.8% of the viewing audience and a potential reach of nearly 85 million viewers. Advertsing.com Video Network was second––with viewer penetration of 47.1% and a potential reach of 80.4 million viewers. YouMe Video ranked third, with viewer penetration of 43% and 73.4 million viewers.
Other key findings for November
- The top video ad networks in terms of actual reach delivered were Tremor Media Video Network with 20% penetration of online video viewers, BBE with 17.5%, and BrightRoll Video Network with 16.6%.
- 84.8% of the total US Internet audience viewed online video.
- On average, each online video viewer watched 12.2 hours of video.
- 128.1 million viewers watched nearly 12 billion videos on YouTube.com (94.3 videos per viewer).
- 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
- On average, each Hulu viewer watched 21.1 videos, totaling 2.1 hours of video per viewer.
- The average duration of online videos was 4.0 minutes.
