The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place Citadel Broadcasting, according to Ando Media.
The streaming audio category lost significant listener share to other media during late Wednesday, Thursday, and Friday of Thanksgiving weekend, generally the time when most office workers leave for the long holiday weekend—confirming that in-office audio listening is popular, Ando Media said.
Based on the data for Monday through Friday between 6:00AM and 8:00PM, networks with more out-of-office listeners (household ISPs) were less affected during the long Thanksgiving weekend.
Pandora Corporate accounted for 71.8 million session starts* and 251,066 average active sessions** in Nov. CBS Radio followed with 44.6 million session starts and 212,814 average active sessions.
For the first time, Clear Channel Radio Digital's November data includes listeners using mobile devices. The change drove an increase in session starts for Clear Channel Radio, from 14.5 million in October to 20.2 million in November, but a decrease in average time spent listening,*** from 2.53 hours in October to 1.69 hours in November, due to the different consumption behavior of mobile listeners.
Other notable variations in average time spent listening to audio streams during November include the following:
- CBS Radio: 1.40 hours
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Pandora Corporate: 1.03
- Citadel Broadcasting: 3.39
- AccuRadio: 2.87
- Bonneville Corporate: 3.26
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* Session starts: The number of streams of one minute or more that are started within a time period.
* *Average active sessions: The number of streams of one minute or more that are active within a time period.
*** Average time spent listening: The average number of hours for each session lasting more than one minute within a time period.
About the data: The November Ranker is compiled by Ando Media, a provider of real-time online streaming measurement.
