US online holiday spending reached $16 billion during the first 36 days of the November-December holiday season, an increase of 3% compared with the same period last year, with shoppers being influenced by social mediaaccording to comScore.

The most recent week, ended December 6, 2009, accounted for $4.6 billion in holiday spending, more than any individual spending week thus far in 2008––but still less than two of the weeks in the 2007 holiday season.


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Consumers were surveyed about the influence of social media on their shopping behavior. Of those who have begun their holiday shopping this season...

 

  • 28% say social media has influenced their purchases.
  • 13% say they have read consumer-generated product reviews.
  • 11% have read an expert product review.
  • 7% have taken advantage of a special offer discovered on a Facebook fan page.

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