Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos.
Facebook pages have become an increasingly popular tool for major brands, high-profile organizations, and celebrities for engaging with the public. Among the nearly 600,000 pages analyzed:
- 95% have more than 10 fans.
- 65% have more than 100 fans.
- 23% have more than 1,000 fans.
- 4% have more than 10,000 fans.
- 0.76% have more than 100,000 fans.
- 0.047% have more than one million fans (297 in total).
Michael Jackson's is the most popular page on Facebook, with 10 million fans, followed by the pages of Vin Diesel (7 million fans), US president Barak Obama (6.9 million fans), Facebook's itself (5.8 million), and Megan Fox (5.1 million).
Category Distribution Among All Pages
Overall, Facebook pages are evenly distributed among 17 defined categories, the most popular of which is nonprofits (7.5% of total pages) followed by websites, music, and other organizations (each with 7.4 % of total pages).
The most popular categories among pages with more than one million fans are music (16.7%), followed by celebrities (16.0%) and products (11.9%).
The most popular product page is Facebook's own page (5.8 million fans) followed by those of Starbucks (5.1 million fans), Pizza (4.6 million fans), I need a Vacation!!! (4.4 million fans), and Twilight (4.3 million fans).
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Facebook Page Content
Wall post frequency does not appear to correlate with page popularity: One wall post is created every 15.7 days on the average Facebook page, whereas one wall post is created every 16.1 days among pages with more than one million fans.
However, pages with more than one million fans have nearly three times as much owner-generated content (70.4 pieces) compared with the average Facebook page (26.8 pieces).
Pages with more than one million fans have nearly 60 times as much fan-generated content (586.9 pieces) compared with the average Facebook page (9.5 pieces).
About the data: The study was conducted by Sysomos and is the first large-scale analysis of over 600,000 Facebook pages to examine use patterns and report on different aspects of pages, including popularity, amount of content posted, number of fans, and categories.
