US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according to comScore.

In addition, online spending during the first 27 days of the November reached $10.57 billion, an increase of 3% compared with the same period last year.


Online Traffic to Deal Websites

Among a select group of Black Friday deal-seeking sites monitored by comScore, BFads.net received 3.9 million unique visits on Black Friday, a 4% increase from last year. BlackFriday.info traffic fell 17% to 3.5 million unique visits, while Black-Friday.net more than doubled to 2.3 million unique visits.

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Black Friday Online Sales Up 11%

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