When making decisions to purchase food, household, and personal products, consumers' primary focus is value, according to research from Ipsos.
When buying food products, 64% of consumers cite value as an important decision-making factor; 64% also cite taste; 55% cite quality; 50% cite the expensiveness of the food product; and 44% cite healthy ingredients.
When buying household and personal products, 64% cite value as an important decision-making factor; 54% cite quality; 49% cite expensiveness; and 48% cite convenience of use.
“For consumers at-large, value is foremost on their minds when shopping for consumer packaged goods products–whether it is a food, household or personal product," said Gill Aitchison, president of Ipsos Marketing.
"And, it is really not surprising that quality and expensiveness would be cited as major drivers in the purchase decision as well since value is, in essence, a tradeoff between quality and price."
