Some 35.7 million German Internet users viewed at least one video online in August 2009, up 38% versus the previous year, according to comScore's Video Metrix service.
Google Sites on Top
Google Sites grew 45% versus a year ago to further solidify its position as the leading online video viewing property in Germany; its success was driven by the popularity of YouTube.com, which accounted for 99.5% of all videos viewed on the property:
Key findings:
- Universal Music Group ranked second with 10.6 million viewers (up 19%), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 10.6 million and 5.6 million viewers respectively.
- Deutsche Telekom had the fastest rate of growth among the top ten video properties, growing 495% during the past year to 3 million viewers in August 2009.
- Fox Interactive Media grew 231%, attracting 4.4 million viewers this past August.
Average Viewer Watched 178 Videos
Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. Google Sites was also the top-ranked video property by videos viewed with 2.8 billion, representing 43% of the German online video market. ProSiebenSat1 Sites ranked second with a 2.6% share, followed by Megavideo.com (1.6% share), and RTL Group Sites (1.3% share):
Other notable findings from August 2009 include:
- German online video viewers spent an average 16 hours per viewer watching videos during the month (up 86% compared with the previous year).
- The heaviest viewers of online video are males between the ages of 15 and 24 who watched approximately 24 hours of online video per person in August.
- 24 million viewers watched 2.7 billion videos on YouTube.com (115 videos per viewer).
- Females over 55 on average watched 105 videos on YouTube.com in Germany, compared with males over 55 who watched 75 videos on YouTube.com during the month.
- The average online video duration was 5.3 minutes in Germany in August 2009 (23% longer than the average duration in December 2008).
About the data: The data cited here comes from comScore's Video Metrix service.
