About the Contributor

Contributed by Pete Gaioni

• Strategy Is Fun Too, You Know (Well, Fun-ish)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five ...

• Web-Metrics Express: What You Need to Know to Avoid Mistakes

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Approaching your website's analytics as a three-step process will allow you to not only understand the tools available and what ...