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Contributed by Anto Chittilappilly

• Six Questions to Help You Determine the Right Data-Management Platform for Attribution

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Not all data-management platforms offer robust cross-channel attribution measurement as part of their integrated stack. To evaluate whether a DMP ...

• Five Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute ...