About the Contributor

Contributed by Matt Lawson

• Winning Facebook Tactics for Today's Search Marketer

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Facebook has more than 400 million active users who collectively spend more time on the platform than on any other ...

• Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction ...