About the Contributor

Contributed by Ederick Lokpez

• Get to Know All About Your 'Multidimensional Consumers'

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  At least one spouse of 21% of married couples in the US is foreign-born. Even as those people adopt US ...

• Reaching Hispanics: First Segment by Acculturation, Then Speak Their Language

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and ...