About the Contributor

Contributed by Sean Howard

• Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If ...

• 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where ...