Contributed by Dana Blankenhorn
- The Internet Generation
inding a niche, defining a paying market, reaching that market and serving it—that’s the game. Technology is a means to ...
- Permission Versus Attention
As the spam flood has drowned more and more of us, Dana has seen many people ignoring legitimate messages, bouncing ...
- The Permission Tree: Growing A Relationship One Branch At A Time
Here's some advice for an outfit that wants to go beyond its current niche, but isn't sure where to begin.
- The Diller Rules
With Barry Diller's latest purchase, Lendingtree.com, it’s time to look for a pattern in his purchases, and uncover some clues ...
- How to Double Your Sales (Without Doing Much)
There’s an epidemic online, and it may be infecting your sales. It’s the epidemic of abandoned shopping carts.
- The Secret Truth of Spam
The fact is that Spam works. This was proven when the first "legitimate" business turned to Spamming its customers, and ...
- The Santa Clue
Santa is all about customer relationships. Borrow a page from Santa's playbook to boost credibility, strengthen customer bonds, and ...
- How to Set a Price
Once you have a product or service, you have to set a price for it. This may be the most ...
- Songs in the Key of Success
Contrary to what you read in the newspapers, a lot of e-commerce and content Web sites are finding success in ...
- Answer the E-Mail
echnology will get you only so far these days. Responsiveness gets you further. When a customer e-mails you, get back ...
- Advice for a Growing Niche
If you’re looking to advise people in Web commerce today, it’s best to look where money is being made. There ...
- Ending the Commercial War
Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t ...
