Contributed by Sean Geehan
- Rebalance B2B Marketing Budgets to Maximize Sales
Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where ...
- Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It
Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does ...
