Contributed by Promise Phelon
- By Example—How Marketing Paves the Way to VOC Leadership
It may be bold. It may be controversial. But the author is convinced the following will prove true: Without customer-centricity, ...
- Why and How to Create a Voice of the Customer Program
Why should you create a Voice of the Customer program? And what steps should you take to do so?
- How Voice of the Customer Got Its Groove Back (and How to Stay in Tune)
Remember back in the '90s, when voice of the customer (VOC) was all the rage? It was a process discipline, ...
- Meeting the CEO's Mandates: The 'New' Executive Sponsor Program (Part 2 of 3)
Vendors are in ferocious competition to engage customer C-level executives who can assure prospective peers that "this" purchase decision is ...
- Develop the Mind of a Customer Strategist
Speak any language long enough, and you'll become fluent; take on the mindset of a strategist and you'll start to ...
