About the Contributor
Douglas Smith
Douglas Smith is Creative Director at Connect Direct (https://www.connectthe.com/), a full-service agency that specializes in direct marketing for high-technology companies. He can be reached at
Contributed by Douglas Smith
- How to Beat Impossible Odds in Lead Generation: Make Your Offer Shine
No matter how steep the odds, it's still possible to generate surprisingly good response rates and quality leads by making ...
- 8 Ways to Make Your Marketing Copy Work Harder
Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, ...
