About the Contributor

Contributed by Ethan Whitehill

• Marketing to Motivate: The Secret of Intrinsic Rewards

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result ...

• Racing Through Recession: Brand Lessons From the Daytona 500

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on ...