Contributed by Barbara Bix
- Customer Service Can Make or Break Your Brand: Eight Steps for Success
What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces ...
- Just What Do Marketers Do, Anyway?
Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist ...
- Ten Steps You Can Take to Create Compelling Testimonials
Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? ...
- Accelerate Your Referrals: Nine Steps to Success
If you're like many professional service providers, you get a lot of business from referrals. You get them because you're ...
- Your Launch Strategy and Beyond—at Cyberspeed
When used systematically, market research is an ongoing two-way communication between your business and its target audience. Treated as such, ...
- Case Study: In a SaaS World, Customer Feedback Drives Competitive Advantage
At Kadient—a company that now delivers interactive Sales Playbooks—customer satisfaction is more important than ever. As the company began development ...
- Marketing Is So Much More Than Promotion: Just Visit My Hairdresser
What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a ...
- Creating Compelling Value Propositions Can Be Fun
It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore ...
- Customer Success Stories Speed the Sale
Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, ...
- Selling Professional Services? It's All About Leverage
Attracting—and ultimately closing—deals with new clients can take professional service providers anywhere between several months and several years. Since most ...
- Maximizing Profitability: How Marketers Make an Impact
Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues ...
- Is It Time to Revamp Your Communications Plan?
If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Done well, ...
- Are White Papers Just for Technical Marketers?
If your company sells complex products or services, you may want to take a page from the high-tech marketers' book. ...
- Test Your Customer IQ
It will come as no surprise that customers want it their way (to paraphrase Burger King). Yet many companies don't ...
- Secrets to Closing the Sale
There are many reasons for not closing a sale. In today's climate of information and work overload, an increasingly common ...
