Contributed by Jim Lenskold
- Three Steps to Generating Higher ROI From Content Marketing
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and ...
- How to Demonstrate and Deliver Lead-Nurturing ROI
Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are ...
- Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?
The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly ...
- Why CMOs Need to Instill Better Measurement Discipline... Now
Putting a measurement discipline in place involves going beyond the occasional campaign measurement or results tracking; it means establishing standard ...
- Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness
How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may ...
- Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action
The need to better align the sales and marketing organizations is generally well known. They are connected through their shared ...
- Maximizing Lead Generation Marketing ROI (Part 1): Lead Quality Counts
Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring ...
- Survey: Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance
Want to take your performance to that ideal level of highly effective and efficient marketing? It takes better access to detailed ...
- MP Classic: Four Ways to Get More out of Your Annual Planning and Budgeting
In this MarketingProfs Classic, Jim Lenskold reminds us that, since the dreaded annual planning and budgeting process isn't going away, ...
- New Survey Results: Challenges Remain for ROI Measurements, but Discipline Pays off
This week, the Lenskold Group and MarketingProfs released results of our new survey on marketing accountability, measurements, and ROI. The ...
- Marketing ROI in 2007—Moving Into the New Era of Marketing
Here's what Jim believes will be the trends for 2007 in marketing ROI as well as priorities you should keep ...
- Four Ways to Get More Out of Your Annual Planning and Budgeting
Much as you might dread it, planning and budgeting are not going away. So you may as well make the ...
- Turning Customers Into Your Sales and Marketing Department
One of the most exciting and promising developments in marketing is the emergence of something called Net Promoters. First described ...
- Financial Intelligence for Strategic Planning
Bringing financial intelligence into the intelligence mix offers new insight into the potential value of strategic and tactical alternatives.
