Alain Thys : MarketingProfs Author

About the Contributor

Alain Thys

Alain Thys started his career in apparel and venture capital; he was in charge of retail and marketing at Reebok EMEA, which he left to flirt with dot-com adventureland. Today, he is managing partner and Storyteller at FutureLab, a Brussels-based boutique specialized in marketing, strategy, and business model innovation. Alain is a regular speaker and is working on two books simultaneously.

Contributed by Alain Thys

The 10 Truths of 'Real' Guerrilla Marketers
CONTENT TYPE: Article | ELEMENT: | TOPIC:
The 10 Truths of 'Real' Guerrilla Marketers
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Guerrilla Marketing is often defined as an unconventional way of performing promotional activities on a very low budget. While this ...