Contributed by Roy Young
- Five-Star Books: Content Rules by Ann Handley and C.C. Chapman
If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, ...
- 12 B2B Content-Marketing Practices to Ensure Success
Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their ...
- Do You Know the Secret of World-Class Sales Organizations?
MarketingProfs president and blogger Roy Young shares the No. 1 secret of success of world-class sales organizations.
- Marketers Are Publishers Now. So What Do We Call Marketing?
Roy Young, president of MarketingProfs, discusses possible names for the new era of marketing.
- Why Are You Doing What You're Doing?
President of MarketingProfs, Roy Young, offers advice about the importance of knowing why you do the things you do.
- Staying Up in a Down Economy: Eight Marketing-Strategy Tips from Best Buy and Wipro CMOs
Leading companies do not subscribe to the notion that marketing is a discretionary expense. They know that there is business ...
- Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and Reputation
During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, ...
- Marketing Champion Focused on Customer Analytics: Q&A With Paul Barsch, Marketing Director of Teradata
Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating services engineering teams ...
- Marketers Expecting Cuts During Economic Crisis
A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans ...
- What Makes a Marketing Champion? An Interview With Matt Strain of Adobe
Matt Strain is director of worldwide relationship marketing at Adobe, where after just three years he is recognized as a ...
- Marketing Champions: Interview With Cisco's Luanne Tierney
Luanne Tierney, Senior Director US and Canada Channels Marketing at Cisco, has had a 20-year career in technology marketing—the past ...
- Five Tactics for Busting Silos in Your Company
As a marketing professional, you likely work in a specialized function that may feel like a silo in your company. ...
- Building Bridges with Your Corporate Communications Officer
A company's chief communications officer (CCO) and its chief marketing officer (CMO) play vital roles that are very different from ...
- Is A/B Testing Online on the Rise?
I just returned from the summit.com" Online Marketing Summit in San Diego where, among the many sessions, I found myself ...
- ad:tech New York Day 3: User-Generated Content and the Hollywood Writers Strike
I am heading back to Los Angeles after attending in New (with a record 13,000 attendees), thinking about how we ...
- ad:tech New York, Day 2: Using Social Networks to Make Money
Yes, social networks are cool and great fun. But how can we marketers use them to drive This was the ...
- ad:tech New York: Building Brands via Social Networking... Politely
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- MarketingProfs Conference Coverage: Amazing Attendees
It was a thrill to be among 270 business-to-business marketers for two days of learning and inspiration at the first ...
- 25 Metrics to Prove Marketing Drives Sales
Driving sales is what B2B marketing is all about. Although the precise roles and responsibilities of Marketing may differ from ...
- How Many Are You Reaching and Who Are They?
Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last , Steve ...
- IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB Market
Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to ...
- The Biggest Threat to Email Marketing...
...Is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure ...
- Advertising and Brand Management at Citigroup: Q&A With Marketing Champion Steve Cone
What makes for great advertising? What's the most critical element of a good campaign? And who are the MVPs on ...
- MPlanet 2006: What Keeps P&G's Larry Huston Up at Night?
Here's Generating $5 billion a year in organic growth at . Not an enviable position. But speaking at last week's ...
- MPlanet 2006: Shining a Light on Web 2.0
If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find ...
- The 10 Biggest Mistakes Marketers Make—No. 6: Ignoring Your Company's Business Model
Regardless of the business model that predominates in your company, you can help your superiors and colleagues see your connection ...
- Product Marketing at Motorola: Q&A With Marketing Champion Wendy White
Wendy White recently came from Intel to serve as Motorola's director of global technology for marketing and communications. She heads ...
- Customer-Centric Champion: Cheryl Keener at Network Appliance
Cheryl Keener, recently named senior director of customer development at Sunnyvale, CA-based Network Appliance, leads her company's "Evidence to Win" ...
- Profile of a Marketing Champion: Unilever's Silvia Lagnado
Silvia Lagnado, new group vice-president at London-based Unilever, embodies marketing championship—in particular, the ability to "span silos" by building bridges ...
- The 10 Biggest Mistakes Marketers Make - No. 5: Using Ad-Hoc Marketing Processes
If you and your marketing team use an ad hoc approach to processes, you've got serious problems. For one thing, ...
- Should You Drop Marketer from Your Title?
I gave a presenation to 40 mid-career marketers "in transition" the past week on the topic of Seven Types of ...
- The 10 Biggest Mistakes Marketers Make—No. 4: Failure to Dream With the R&D Team
Look to dream with the R&D team if you want marketing to be valued as a leader of future cash ...
- ROMI Won't Get You to the Strategy Table
Yes, your CEO and CFO want to know which half of your advertising is working. They do want marketing communications ...
- The 10 Biggest Mistakes Marketers Make—No. 3: Failing to Speak the Language of Business
Many marketers make an all-too-common error in the way they present their story: They don't speak the language an executive ...
- Dell Is Looking for a CMO
Fortune that Michael Dell now realizes the primary reason for his company's woes is that he has turned his back ...
- The 10 Biggest Mistakes Marketers Make—No. 2: Using Metrics That Don't Matter to Top Management
As a marketer, you have no shortage of metrics at your disposal—including brand awareness, customer satisfaction, and ad readership, to ...
- The 10 Biggest Mistakes Marketers Make—Number 1: Merely Handing Off Leads to Sales
Do members of your company's executive team—along with your peers throughout the organization—see the connection between marketing and the cash ...
- Should CMOs Blog?
Blogging doesn't get marketers to the executive suite and won't keep them What elevates the influence and business impact of ...
- Spam Phone Calls
Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you I am. It may ...
- Clean Up Your Language
Marketers speak a language that is neither nor to other So it's no wonder that marketing is misunderstood and underappreciated ...
- 7 Ways to Blog: Which Type Are You?
Knowing your blogger type and what type of blogs your company uses for marketing will go a long ...to understanding ...
- What Scares Your CEO?
The only thing we have to fear is fear itself. In fact, fear may be very useful for marketers who ...
- Why Is This Night Different?
That's the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For it's ...
- Are You A Liar?
Seth Godin says so. At least so says the title of his latest book, All Marketers Are . However, once ...
- Women Excel In Marketing
There are more and more women in marketing. But why? they are good at it. Of course, many of the ...
- How to Make Your CEO Swoon Over Marketing
Does your CEO love marketing? Does he or she recognize that marketing is the engine of the enterprise? And does ...
- Making Marketing Matter with Operations Software: A Primer
To help manage more complex marketing processes, marketers are increasingly turning to software technology known as MOM, or Marketing Operations ...
- Elevate the Stature of Marketing Inside Your Company
It’s up to us to make sure others inside our organizations fully understand the contribution and the promise of marketing.
