About the Contributor

Contributed by John Doerr

• Staying Top of Mind (Without Being a Pain in the Neck)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The client relationship built on a strong foundation of constant, varied, and sincere communication has less of a chance of ...

• Services Marketing: How to Avoid the Revenue Rollercoaster Trap

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Many service businesses find themselves trapped in a vicious, no-growth cycle. The firm is either heavily marketing because they don’t ...

• Services Marketing: Does Yelling Help?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How does a CEO fix a company’s technology problems? He yells louder at the IT manager. Is the same ...