About the Contributor

Contributed by Steven Nicks

• The Real Buzz: B2B Word-of-mouth Marketing for IT

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Finding ways to encourage customers to talk about your company and products is easy once you know what to do. ...

• Six Steps to a Measurable (and Strategic) Customer Program

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  From Sales: "We need a robust set of customers for references!" From an executive: "I've got to have a customer ...