Contributed by Roger Sametz
- These Six Nonprofit Strategies Will Supercharge Your For-Profit Business
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their ...
- Seven Steps to Keep Your Brand Healthy and Relevant
You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy ...
- Achieve (Compelling) Visual Coherence: Build a Brand Identity Toolkit That's Flexible, Durable, Shareable—and Yours
Creating your visual brand mosaic requires a toolkit different from the one used by earlier corporate ID practitioners––one based more ...
- Build Your Brand on a Solid Sense of Your Identity
Think of your brand as a mosaic where you can select and place most, but not all, of the tiles: ...
- Brand Control to Major Tom: The New Rules of Brand Management
The notion that you can manage your brand by making and distributing messages and materials that you want "out there" ...
- Think and Act Like a Nonprofit to Deepen Connections and Build Relationships
For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits ...
