About the Contributor

Contributed by Louis Chatoff

• In Email, Emphasize Quality, not Quantity

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's ...

• Spinning Your Way to Email Marketing Success

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Successful email marketing strategy is a lot like a spin class at the gym: We start with a predefined warm-up, ...

• The New to Way to Unsubscribe: Feedback Loops

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Recipients of unwanted email messages have found a new way to unsubscribe from lists: Hit the Spam button. Major Internet ...