Contributed by Lisa Wehr
- Usability: One Sure Way to Maximize Sales (and Increase Conversions)
One way to increase your conversion ratio is to make sure your Web site is easy to navigate and information ...
- Keywords: The Long and the Short of It
In the search engine optimization and marketing industry, there's been a rule of thumb: Longer keyword phrases have better conversion ...
- Thieves, Scallywags and Scoundrels: Combating Trademark Infringement in Search
In search engine pay-per-click advertising, the unscrupulous use of a competitor's trademarked terms is a murky business and contentious topic. ...
