About the Contributor

Contributed by Linda Kazares

• Playing Safe Can Make You Sorry

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The final step in getting the "edge" is about how you communicate with each prospect and customer.

• New and Improved Can Be Old and Boring

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  n the second article in this three-part series, Linda asks: Do your marketing programs pass out over time?

• Insanity: Marketing the Same Way Over and Over but Expecting Results

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Consumers buy when they trust in something they perceive enhances their lives and comes from a credible source. Getting ...