Contributed by Larry Kim
- Four Online Marketing Metrics That Actually Matter
A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But ...
- These Six Stupid Marketing Metrics Need to Die
It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to ...
- LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)
In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on ...
- LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1)
We might be in a Game of Thrones dry spell these days, but that's no reason not to glean some ...
- 29 Must-Read Content Marketing Articles of 2014
As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome ...
- Why You Should Care That Google Ended Its Mandatory Google+ Integration
The mass enrollment of all Google users into Google+ has been quietly discontinued. What does that change mean for marketers?
- Seven Content Marketing Tips for Media Pickup and Massive Exposure
Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other ...
- Four AdWords Mistakes That Drag Your CTR Down
Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get ...
- Google Goes All in on Mobile Apps With AdWords Updates
Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the ...
- Five Must-Have Insights for Better PPC Campaign Performance
In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're ...
- Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?
In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a ...
- New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for You
Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon ...
- Mobile Search Advertising Just Got Way Easier: AdWords Enhanced Campaigns
Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in ...
- Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those ...
- Five Quick Checks for Transforming Your AdWords Account in Less Than an Hour
Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you ...
- Three Lesser-Known Ways to Enhance AdWords Quality Score
Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. ...
- Three Ways to Find Negative Keywords
Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ...
- Five Reasons Why Deep Links Help—Not Hurt—Your Site
Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than ...
- Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard
Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in ...
