Contributed by Kevin Hillstrom

  • Are Marketers Underappreciated?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Marketers, for better or worse, need to find meaningful ways to measure their effectiveness. Within the organization, a marketer can earn ...

  • How Multichannel Marketing Is a Lot Like the County Fair

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Today's multichannel catalog/online environment is a lot like the summer county fair. In fact, there are some surprisingly apt comparisons.