About the Contributor

Contributed by J. Mark Carr

• In a Tough Economy, Go to Battle for Your Customers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your ...

• How to Avoid Six Common Pitfalls of the Launch Process

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Launching new products, services, or segments is the lifeblood of growth for most organizations. Yet, despite its importance, the launch ...