Contributed by Glenn Gow
- How Marketing Can Contribute to Revenue Generation [Infographic]
These days, many business buyers have already made a decision about what they're going to buy even before talking to ...
- From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer
The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be ...
- Big Data: The Secret to Revenue Creation [Infographic]
No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which ...
- Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]
Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to ...
- Is Social Media a Waste of Time and Money for B2B?
Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet ...
- Five Tips for Marketing in a Recession
Are we in a recession, or poised to enter one? Maybe, maybe not. However, let's assume that the US economy ...
- Why ROI Doesn’t Work (Part 2 of 2)
Most companies do not use ROI tools effectively. Here are the steps you'll need to successfully complete the sales process.
- Why ROI Doesn’t Work (Part 1 of 2)
Many technology companies have developed Return on Investment (ROI) tools for their sales organizations. But while many have developed some ...
