Contributed by Gerry Myers
- Most Super Bowl Ads Aimed at Males; Most Money Spent by Females
A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million ...
- Advertisers Continue to Miss the Mark With Women
Let's review: Women make 80 percent of all purchases. They buy more electronic equipment, vehicles, and home-improvement products than men ...
- Innovative Ways to Attract Female Consumers (Part 2)
Connecting to the female consumer is not easy, because there is no single magical way to target women. They are ...
- The Bottom-Line Case for Marketing to Women (Part 2)
To design marketing plans that are effective in attracting and selling to more women, you have to know where you ...
- The Bottom-Line Case for Marketing to Women (Part 1)
"Marketing to women" has become the new buzz phrase for many companies. Corporations are creating high-level positions with the title ...
