Frank Luntz : MarketingProfs Author

About the Contributor

Frank Luntz

Frank Luntz has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients in 11 countries since forming The Luntz Research Companies in 1992. Dr. Luntz is considered a strategic architect of the Republican landslide in 1994 and played a key role in creating House Speaker Newt Gingrich's Contract with America.

Contributed by Frank Luntz

Be All That You Can Be: The Company Persona and the Magic of 'Language Alignment'
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Walk through any bookstore and you'll find dozens of books about the marketing and branding efforts of corporate America. The ...