About the Contributor

Contributed by Eric Kintz

• Three Dynamics of Viral Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Viral marketing focuses on leveraging existing social networks by encouraging customers to share product information with their friends. Here are ...

• Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web ...