Christine Whittemore : MarketingProfs Author

About the Contributor

Christine Whittemore

Christine B. Whittemore is director of In-Store Innovation for Solutia Inc.'s Wear-Dated carpet fiber division. Her passion for nontraditional marketing, marketing to women, and the retail experience led her to launch her blog Flooring The Consumer (flooringtheconsumer.blogspot.com) in June 2006. She also writes for the MarketingProfs Daily Fix (www.mpdailyfix.com).

Contributed by Christine Whittemore

Which Comes First: The Policy or the Blog?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before ...