About the Contributor

Contributed by Bobette Kyle

• Guest Articles: Good for Some, Bad for Others

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Publishing third-party articles on a Web site is a marketing strategy that can be right for one site, yet wrong ...

• Target Marketing: Six Lessons from Major League Baseball

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers.

• SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account ...