Contributed by Avinash Kaushik
- 'Bounce Rate' as the Sexiest Web Metric Ever
It might seem farfetched to characterize a metric as sexy. But by the time you are done reading this article ...
About the Contributor
Avinash Kaushik
Avinash Kaushik helps executive teams, marketers, and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He's the digital marketing evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam's Razor), and two best-selling books: Web Analytics: An Hour A Day and Web Analytics 2.0.
