About the Contributor

Contributed by Anna Talerico

• Five Reasons Interactive Content Drives Engagement

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  Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage ...

• The Anatomy of a Conversion Path

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  A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads ...

• How Many Segments Do I Need?

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  Sheena Iyengar is a full professor in the Management Division of the Columbia Business School. I learned of her work ...

• Casting a Wide Net for Leads? Here's How to Get Great Results

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• Casting a Wide Net for Leads? Here's How to Get Great Results

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  Here's a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, ...