Contributed by Madhu Balakrishnan
- Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B
B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.
About the Contributor
Madhu Balakrishnan
Madhu Balakrishnan is VP of marketing & branding strategy at Xceedance, a global provider of consulting, technology, operations support, and data solutions to the insurance industry. Skilled in building go-to-market strategies, he has 15+ years' experience leading creative teams across B2B and B2C.
LinkedIn: Madhu Balakrishnan
