Contributed by Will Waugh
- Why CMOs Should Be Rethinking Their Martech Stacks
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
About the Contributor
Will Waugh
Will Waugh is senior principal of marketing strategy at 2X, a pioneer of a subscription-based resourcing model, providing end-to-end B2B marketing expertise to established companies.
LinkedIn: Will Waugh
