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Contributed by Akin Arikan

• Five Steps to Interactive Marketing Success With Behavioral Analytics

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step ...

• How Online and Offline Have Fused Into a Single Dialog (and Why Marketers Should Follow Suit)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Last year, a study by comScore Networks found that an average of 63% of online searchers who proceeded to complete ...