About the Contributor

Contributed by Angela Hill

• 10 Common Mistakes B2B Marketers Make When Measuring TAM

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market ...

• How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...