Contributed by Angela Hill
- How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...
About the Contributor
Angela Hill
Angela Hill is area managing partner, CMO & CSO at fractional CMO firm Chief Outsiders. She is a marketing leader with 30 years' experience driving growth for engineering, biotech, fintech, healthtech, and professional services firms.
LinkedIn: Angela Hill
