About the Contributor

Contributed by Adrian Ott

• The '8Ps' of Buying Triggers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting ...

• How to Build 'Master-Planned' Customer Communities—Not Shantytowns

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Just as city planners utilize master plans to promote healthy municipal growth, a "Customer Community Master Plan" enables marketing executives ...

• Beyond the 4Ps: The 5Ts of Marketing Operations

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, ...