Contributed by Laurence Newell
- Why Marketing Leaders Should Care About Brand Valuation
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. ...
About the Contributor
Laurence Newell
Laurence Newell is managing director at brand valuation consultancy Brand Finance Americas. He has 25+ years of experience directing client engagements in brand-building disciplines encompassing valuation, strategy, and corporate identity.
LinkedIn: Laurence Newell
