Contributed by Wil Reynolds
- Eight Ways Big Brands Screw up Search—A Case Study: Nike.com
Overall, big brands typically screw up search in two big ways, and Nike is no different... .
- A Crash Course for Marketers on Google's New Trend Tool
Google recently launched Google Trends, a tool that allows you to view keyword search trends by year and month. You ...
- Listen Up: Your Customers Are Talking About You Online (Part 2 of 2)
Last week, the author hopefully opened your eyes to the importance of staying on top of reviews and posts about ...
- Listen Up: Your Customers Are Talking About You Online (Part 1)
Surprise, you no longer own 100% your brand online! Approximately 26% of adult users of the Internet (about 33 million ...
- Ten Site Improvements You Can Make in 30 Minutes (or Less)
Here is a checklist of sorts that allows you to go through your Web site and evaluate its health and ...
- When Being First May Not Matter
t might seem silly to think that being number one can actually be dangerous to the health of our businesses.
- Your Web Metrics Can Be All Wrong (Part 2)
n part one, we looked at the problems many of you face with your Web analysis and reporting. This week, ...
- Your Web Metrics Can Be All Wrong (Part 1)
Issues inherent in Web data analysis make it difficult to get accurate, insightful data. Here are five ways your data ...
- 3 Steps to Optimizing Your Web Site's Search
Are you going to help your users find what they are looking for quickly and easily, or not?
- Borrowing a Page from Amazon's Book
Amazon may not be a beautiful site, but it does what it is intended to do -- sell products easily. ...
