About the Contributor

Contributed by Whitney Wood

• Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer Focus

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a ...

• How to Turn Your Customer Reference Program Into a Strategic Asset, Part 1

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  As today's markets consolidate and become increasingly competitive, and as buyers become more sophisticated and demanding, customer references gain even ...