Contributed by Jim Kraus
- A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read ...
About the Contributor
Jim Kraus
Jim Kraus is president of Buyer Persona Institute, a division of KS&R—a global market research and consulting firm. He is a co-author of Buyer Personas. For the past three decades he has managed high-performing market research teams on the client and supplier side.
LinkedIn: Jim Kraus
