About the Contributor

Contributed by Karla Jo Helms

• Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Marketing Content

  Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

• AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Artificial Intelligence

  Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.