About the Contributor

Contributed by Natalie Szymiczek

• Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Advertising & Promotions

  What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and ...

• Eight Steps to Ensure Brand Safety With Influencer Marketing

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so ...