About the Contributor

Contributed by Jessica True

• How B2B Social Proof Can Boost Credibility and Sales

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Demand Generation

  Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.

• Three Market Penetration Tactics That Boost Sales and Growth

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and ...

• Ethical Marketing Practices for Businesses of All Sizes

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Public Relations

  An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. ...